Bank of America (BofA) CEO, Brian Moynihan, has set out further details of ‘Project New BAC’, the lender’s year-long cost-cutting initiative.

Speaking on 12 September at Barclays 2011 Global Financial Services Conference, Moynihan said that five out of BofA’s six business units were “generating solid operating profits.”

The exception is BofA’s mortgage business unit.

According to Moynihan, the first phase of BofA’s cost-cutting programme will target savings of $5bn

Phase 1 of the project will result in annual cost savings of $5bn by the end of 2013; phase 1 started in April this year and will be implemented from October.

“We are building towards a fortress balance sheet,” said Moynihan.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Asked if BofA would consider disposing of its troubled Countrywide mortgage unit, Moynihan said that the bank “looks at all our options on everything.”

The market cap of BofA has collapsed to around $70bn in early September from $111bn in June this year; last June the market cap was $144bn. BofA has already lost its position as the largest US bank by deposits: Chase ended the first half with total deposits of $1.05trn to BofA’s $1.03trn.

Although Moynihan has said that BofA has been on a cost-cutting drive since he became CEO, total staff numbers at BofA actually rose, by a net 3,000 year-on-year to 287,839 at the end of the first half.

In his presentation, Moynihan declined to put a figure on the possible number of job losses in terms of the project.

US press reports had speculated about possible job losses of around 40,000.

He said that BofA had suffered from a triple whammy of: low economic growth; the disastrous acquisition of Countrywide and increased regulatory pressure.

Again, Moynihan sought to reassure analysts that BofA had no need to raise fresh capital.