JCB targets European growth
Ray Shinzawa, Managing Director, JCB International (Europe) discusses with RBI editor Douglas Blakey the thinking behind’s JCB’s ambitious European branding campaign dubbed #BetterWithOmotenashi
Ray Shinzawa, Managing Director, JCB International (Europe) discusses with RBI editor Douglas Blakey the thinking behind’s JCB’s ambitious European branding campaign dubbed #BetterWithOmotenashi