Malaysia-based Public Bank Group is looking to concentrate on organic growth of its retail banking business.
Public Bank, which reported financial growth of 11.8% in 2013, is targeting retail consumers, commercial loans and financing, deposits and fee-based small and medium enterprises (SMEs) for growth.
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Public Bank was quoted by The Star as saying that it would drive business growth and increase its market share in retail banking by leveraging on its customer service infrastructure, processes and practises to deliver prompt and consistent service.
"In the retail lending business, the Public Bank group continues to focus on growing residential mortgages, passenger vehicle financing and lending to SMEs.
"Given the increasingly competitive market where loan products are highly commoditised, the group actively competes in the market for business growth and increased market share by differentiating itself through its highly efficient customer service delivery standards," Public Bank added.
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