Bank of India enlists Aegis for CRM

Bank of India (BoI), a state-owned commerical bank, has employed Aegis, a global outsourcing firm, to provide its customer relationship management (CRM).

Bank of India (BoI), a state-owned commercial bank, has employed Aegis, a global outsourcing firm, to provide its customer relationship management (CRM).

The company will support and manage the bank’s CRM, including a 250-person multi-channel customer acquisition and service operations, data management and collection, through a delivery centre it has installed in Mumbai.

Commenting on the five year deal, Vijayalakshmi Iyer, chairman and managing director at BoI, said: "Entering into an alliance with Aegis will enable our 65m customers to avail of services without having to visit or contact branches."

The company will aid BoI by administering customer contact, marketing, recovery functions, and transaction support, among other services.

"We have taken a lot of initiatives in the past eight to nine months to reduce our non-performing assets. This partnership will be in addition to our efforts and will help improve our recovery process," Iyer added.

Sandip Sen, chief executive at Aegis, commented: "The opportunity for customer relationship management BPO within the banking and financial sector is large."

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Retail Banker International.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company has recently agreed to provide CRM and banking services to other state-owned lenders in the country, including Union Bank of India and Bank of Baroda.

Related articles:

Online Payments in India Reach $19bn as E-Commerce Takes Flight

Co-operative Bank of Kenya, Aurionpro partner to provide online banking services

The Reserve Bank of India unveils technical committee on mobile banking