Q2 Holdings has announced that Massachusetts-based Avidia Bank has selected Q2 to modernise and enhance its digital banking experience for its customers.

The bank will also leverage Personetics’ AI-powered personalised engagement platform through Q2 Innovation Studio to maximise the impact of the data-driven insights and empower its customers to achieve their financial goals.

Previously, the bank was limited in its capabilities and hindered by system complexities, so it sought Q2 to revamp its digital banking experience and improve and simplify its internal and external processes.

Avida Bank will use several Q2 Solutions

In addition to the Q2 Digital Banking Platform, Avidia Bank selected several other Q2 solutions, including Q2 Innovation Studio and Q2 Marketplace, to deliver faster innovation and differentiated experiences. Q2 Innovation Studio will enable Avidia Bank to partner with fintechs to provide its customers with pre-built integrations to enhance the digital banking experience.

Janel Maysonet, senior vice president and chief marketing officer, Avidia Bank, commented: “As a marketer, I couldn’t be more excited about the potential with Q2. Q2 enables us to differentiate from other banks by leveraging the Q2 Innovation Studio to embed fintech solutions like Personetics within our digital banking platform. This will allow us to provide real-time insights and automated saving plans, helping our customers work toward their goals and financial decisions with confidence, all while creating stickier, deeper relationships with our account holders. Enhancing the digital experience for our customers is a top priority.”

Katharine Briggs, chief product officer Q2, said: “We are excited to partner with Avidia Bank to transform and streamline their digital banking experience. By leveraging the Q2 platform, Q2 Innovation Studio and the partner fintech ecosystem, we believe Avidia Bank can better serve account holder needs and provide a differentiated customer experience, enabling them to drive stronger engagement while broadening their regional footprint.”

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Avidia will also leverage Personetics’ AI-powered personalisation engine to deliver hyper-relevant, real-time insights, advice and savings journeys, empowering customers to manage finances with confidence, make informed decisions and achieve their financial goals.