Charles Schwab has been granted a patent for a computer server that processes HTTP requests to generate and manage user impressions. The server identifies user data, creates new records, and updates impression data structures, ultimately transmitting a response that includes a new impression cookie. GlobalData’s report on Charles Schwab gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Charles Schwab, was a key innovation area identified from patents. Charles Schwab's grant share as of July 2024 was 68%. Grant share is based on the ratio of number of grants to total number of patents.
Dynamic impression cookie generation based on user http requests
The granted patent US12071296B2 describes a computer server and a method for processing hypertext transfer protocol (HTTP) requests to manage user impressions and cookies. The server is equipped with memory for storing computer-readable instructions and processing circuitry that executes these instructions. When an HTTP request is received, the server checks for the presence of an impression cookie. If absent and the user is not identifiable, the server generates a new impression, creates a record in an impression data structure, and generates content based on user attributes. The server then updates the impression data structure, determines a set of serialized impressions, and creates a new impression cookie, which is included in the HTTP response sent back to the user agent.
Further claims detail specific functionalities of the server and method, such as associating timestamps with impressions in the new cookie, generating impressions based on URL information, and transmitting metadata to a database server. The HTTP response may also include a one-pixel image. The method emphasizes generating content based on user-agent strings and IP addresses, ensuring that the server can effectively manage user interactions even when cookies are not present. Overall, the patent outlines a systematic approach to enhance user tracking and content personalization through impression management in web interactions.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
