Standard Chartered Bank has opened its first digital branch in Hong Kong, following the expansion and renovation of one of its existing branches in the city, with an aim to enhance customer’s banking experiences.

Featuring a giant TV that broadcasts latest financial information, the newly digitised branch offers customers
a Breeze Experience Zone, where they can learn about their Breeze mobile apps; iWall, where customers can scan the QR codes with their smartphones to obtain information about their products and services

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Additionally, the Virtual Queuing allows customers to move within the branch or watch house views on investment trends and market news from the SCB Channel TV, while waiting for their turn.

The Interactive Desk at the branch allows customers to find information about products, sign-up for online banking, browse e-brochures, and find out latest credit card offers, all through digital platforms, interactive protectors and e-signature pads.

Standard Chartered chairman Sir John Peace said, "Globally, the number of our active digital customers has now crossed the 3 million mark. These solid customer needs are the motivation for us to continuously progress in our online and mobile capabilities."

Standard Chartered Hong Kong executive director and CEO Benjamin Hung said digitisation has become one of their top priorities as they strive to create a superior banking experience for their customers.

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"Following the successful launch of our Breeze mobile banking platform, we are now taking retail banking to the next level with the Des Voeux Road Branch. With the innovative technology and user-friendly features at this digital branch, simple banking services can now be done through digital channels and transactions are settled more efficiently," Hung added.