South Korea-based internet-only bank KakaoBank has partnered with local issuers to offer credit card service.
Through the credit card service, the bank aims to offer tailored services to customers as it enables it to accumulate customers’ big data without card issuance licence.
Go deeper with GlobalData
KakaoBank has partnered with local issuers Shinhan, KB Kookmin, Samsung and Citibank that will issue and manage four new credit cards and design perks and rewards as well.
KakaoBank project manager Woo Il-sik said: “We will offer credit card services to meet expectations of our customers on general banking services.”
To apply for the new card, consumers will need to go through a registration process on the Kakao Bank app, which requires simple personal information inputs.
Due to the lack of documental and other review requirements, the bank expects to draw consumers with lower credit ratings such as students, graduates, housewives and freelance workers.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataApart from the credit card service, the bank is also adding loan recommendation and stock account opening service to its platform.
It also intends to create a synergy between KakaoBank and KakaoPay with new integrated service.
Earlier this month, KakaoBank announced its plan to launch a fintech lab in the later half of this year for the development of payment technologies.
The bank is preparing to go public in the second half of this year.
