WeChat Pay is now available at London Heathrow airport thanks to a collaboration between SafeCharge and World Duty Free.
Chinese travellers can now conveniently use WeChat Pay at the airport for a whole range of duty free purchases.
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World Duty Free relies on SafeCharge’s mobile POS application which lets merchants accept QR code-cased solutions. It is often a must for Chinese consumers, some of which will rarely pay with anything else.
The value of Chinese money
According to VisitBritain, over 330,000 Chinese travellers visited the UK in the last year. In addition, they pumped over £1bn ($1.3bn) into the economy in 2017. WeChat Pay supports Chinese shoppers with higher transaction values, which also benefits merchants.
Tony O’Donnell, UK Financial Controller at World Duty Free, said: “Since the initial rollout in Terminal 4 we have seen a steady increase in transaction volumes and are currently in the process of extending this capability across the other Heathrow terminals. SafeCharge has been instrumental in supporting our fast deployment with high level quality support and we look forward to working closely with the team as we continue to expand across more locations and concessions.”
“Chinese shoppers are among the most tech savvy in the world, and take the ability to go cashless and make mobile payments at home for granted. With Chinese tourism growing at a 20% rate every year, it has become vital for merchants to adapt to offer these valued customers the service and experience that they expect – and that means accepting Chinese alternative payment methods whether online, in their shops, pop-up stores or outdoor markets in order to remain competitive,” said David Avgi, CEO, SafeCharge.
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By GlobalDataSafeCharge operates internationally and provides payment solutions for the world’s most demanding solutions.
World Duty Free is a Dufry company. Moreover, its core business is tax and duty free shopping. In addition, its proposition covered the entire spectrum of shopping.
