PNC has brought ‘pop-up’ banking to its US customers in Atlanta with a three-month concept branch.
The steel-constructed mini branch opened its doors on July 30, and is equipped with iPads for customers to use PNC’s digital bank offerings, PNC Virtual Wallet and Cash Flow Insight for small businesses.
Routine transactions are offered at the novel branch, with a 24 hour ATM to withdraw cash – including $1 bills – cheque cashing and depositing facilities, and on-site financial advisers to give information on mortgages and investments.
Todd Barnhart, an executive from PNC Bank, said the pop-up branch would give the bank a "creative" edge. "Branch convenience to home remains the number one reason that consumers choose their primary bank, but they are using branches very differently today," he said.
"This pop-up is a creative way to bring banking to customers and help them experience the innovative solutions we offer," he added.
Barnhart explained that, despite the growth in e-banking, customers still favour branch banking. "When it comes to major financial decisions, most customers want a face-to-face conversation, so our emphasis is more on in-depth conversations," he said.
PNC said the three-month trial of the bank, located in Atlanta Station, Georgia, would help them to decide if there is a market to place a permanent bank in the location. The bank currently operates more than 2,800 branches in the US to 6 million consumer and small business customers.
The bank is also considering placing pop-ups in the Pennsylvanian cities of Pittsburgh and Philadelphia.
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