Zurich Connect, an Italy-based online insurance firm, has added the MyBank payment system to its website, allowing customers to pay their insurance premiums through online and mobile banking safely through their banks.

The payment option through MyBank was made possible due to cooperation between Banca Sella, which offers MyBank payment option through GestPay Payment Gateway, and Zuritel, the owner of Zurich Connect.

MyBank managing director, John Broxis, said they now allow online customers to rely on their familiar e- or m-banking environment when buying online.

"Its high security levels make it an appealing payment option for companies with online business.

"In co-operation with payment service providers across Europe, we are working on rolling out MyBank to a growing number of businesses and public administrations in the course of 2014," Broxis added.

Zuritel managing director, Angela Cossellu, said they are the first direct company to use MyBank as a payment method.

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"With this new agreement we have made a huge step forward in accomplishing the needs of our customers, which now have an extra payment method to subscribe to our insurance policies," Cossellu added.