British bank NatWest has reportedly created 50 new full-time customer service jobs at its South Yorkshire base.

The bank will hire people for customer service representative roles in its business banking division.

They will be based in at the bank’s centre Rotherham. They will support the bank’s 700,000 business customers across the UK over the web, social media, and telephone platforms.

The recruitment drive also includes five new apprentice positions as part of the bank’s strategy to bolster its multi-channel offering.

The hiring will be made between now and the end of April.

NatWest business banking centre manager Rachel Lewis said: “These new roles in Rotherham will help us in our commitment to deliver outstanding service to our business customers.

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“The jobs will also provide a fantastic opportunity for a wide range of people to join an outstanding team, and develop new skills and experience.

“We know that there is a great deal of talent locally and encourage those that are interested to get in touch.”

NatWest business banking managing director Andrew Harrison added: “We are committed to improving the experience for our customers through their channel of choice, and are delighted to be investing in our Rotherham campus and welcoming 50 new colleagues to our customer support team.

“These new colleagues will be crucial in helping us provide a highly specialised service over multiple channels to UK SMEs, helping them grow and thrive.”

The move follows RBS’ announcement last week to re-brand as NatWest Group.

The bank claims that its next step is to create a ‘purpose-led’ bank, aligning executive pay with a range of targets linked to long-term bonuses.

The targets include creating 50,000 new businesses and 500,000 jobs by 2023.

Earlier this month, RBS Group banking arm Ulster Bank also hired 100 people to boost customer support in Ireland and the UK.