Malaysian lender Maybank has signed a five-year partnership to
be the official retail bank for Legoland Malaysia, which is due to
begin operations in the first half of 2013.
Maybank’s five-year partnership with Legoland – Asia’s first
interactive theme park – is based on the provision of an “advanced
electronic payment structure” and will exclude all other banks from
operating on the Legoland premises, according to the lender’s
president and CEO, Abdul Wahid Omar.
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The theme park is aimed at being fully operational by
early 2014 with the completion of the Legoland Hotel, and the Water
Theme Park expected to be in operation in the first half of
2013.
Legoland Malaysia, reportedly, expects over 1m visitors in its
first year of its operations. Legoland’s general manager, Siegfried
Boerst, said more than 45,000 annual passes for the theme park had
already been pre-sold.
Boerst also said Legoland aims to “tap into Maybank’s existing
consumer base via this strategic partnership”.
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By GlobalData
