MasterCard has revealed plans to unveil its new digital payments platform MasterPass, in partnership with several of the country’s major banks.

BNL, a bank under BNP Paribas Group, became the first Italian bank to pilot the MasterPass service leading up to its launch in 2014.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Commenting on behalf of the bank, Marco Tarantola, BNL’s vice-general director and retail and private banking division manager, said: "With this initiative BNL confirms its innovative drive to find solutions that reflect the new habits and lifestyles of the bank’s clients."

Other banks working to implement the platform include Banca Generali, BPM, Findomestic and Intesa Sanpaolo.

According to MasterCard, the platform will enable easier, faster, and safer way online shopping in the country, by enabling customers to complete purchases by entering their MasterPass username and password, instead of their card and shipping details.

Commenting on the move, Paolo Battiston, MasterCard’s country manager for Italy, said: "MasterPass demonstrates MasterCard’s commitment to the development of electronic payments in Italy too."

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

"The leading market players have clearly understood its benefits and opportunities and are working actively with us to launch this service," he added.

Deutsche Bank, acquirer CartaSi, and Intesa Sanpaolo’s electronic payments division Setefi have all subsribed to MasterCard’s MasterPass service, and have announced they will activate the service for their business clients in the new year.

 

Related articles:

MasterCard adds more merchants to MasterPass

M-commerce start-up Zapp to target 20m users by 2017