The majority of UK online consumer searches for retail
banking-related products in January 2012 pertained to loans, with
Tesco Bank and Sainsbury Bank  taking two of the top three
spots in terms of visibility for loan-related products, according
to the Retail Banking Sector Report- Issue 11, published
by independent digital marketing agency Greenlinght has
revealed.

Out of a total of 2.5m retail banking-related online searches
that UK consumers made in January, loans accounted for 37% of
searches (934,234) with the keywords ‘loans’, ‘payday loans’ and
‘student loans’ being the top three terms consumers used to conduct
their searches.

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Mortgages followed, accounting for 30% of
overall retail banking-related queries.

Halifax attained a 60% share of visibility
through ranking at position four for the high volume search term
‘mortgage calculator’.

Halifax had the most amount of customer
engagement online across all social media platforms as
well across Facebook, Twitter, LinkedIn and YouTube.

Bank accounts and credit and debit
cards-related queries accounted for a 21% and 12% share of overall
search, respectively.

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The Greenlight report profiles search
behaviour in the financial sector and analyses which brands,
retailers and review sites were the most visible in both natural
and paid media results when UK consumers searched for
finance-related keywords on Google UK.

The analysis is based on analysis of
online search-related data sourced from Hydra’s One Platform,
a SaaS tools provider for digital marketers.