Karix Mobile, a subsidiary of Tanla Platforms, has deployed a conversational banking solution, dubbed WhatsApp Business, for Axis Bank.
Customers can use the new service to chat with Axis Bank on WhatsApp for on-the-go banking activities.
Go deeper with GlobalData
The solution enables a range of financial services, including transactional and informational assistance. These services include checking of account balance and credit card bill, location of nearest ATM branch.
Tanla Platforms chief business officer Deepak Goyal said: “At Karix, we are committed to develop solutions that help our partners deliver an amazing customer experience.
“From digitising the account opening process to serving the customer throughout the lifecycle with omnichannel communication, our obsession with improving customer experience has led to some path breaking innovations in the cloud communications space for the banking industry.”
WhatsApp has users across 180 countries and 60 languages, offering a vast customer base for banks and financial institutions.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe new WhatsApp solution encrypts all communication to keep sensitive information safe.
The solution makes banking easy and convenient, improving the experience for customers, Tanla Platforms added.
Axis Bank executive vice-president and head of Digital Banking Sameer Shetty said: “Our objective is to re-define the role we can play in the life of our customers, by elevating digital banking to new domains of customer engagement.
“This technology will not only enhance customer experience, but also provide a seamless and personalised experience to all our customers, as well as non-customers.”
Axis Bank, an Indian private sector lender, first announced banking services on WhatsApp in March this year.
This move follows the launch of similar services by another Indian private sector lender Yes Bank.
