Serverside Group, the UK-based card
customisation outfit which has signed up banks including Wells
Fargo, Banco Sabadell and ANZ, has launched a financial card
designer for mobile phones following a trial on a Nokia handset
with Dutch group ING in Amsterdam’s Schiphol airport.
ING used the tool to support a financial card
design competition where people were encouraged to put their
holiday snaps onto debit cards and have the chance to win a
traveller’s cheque to the value of €1,000. The mobile phone ‘app’
enabled cardholders to visualise how a personally designed card
could look.
Go deeper with GlobalData
Adam Elgar, president of Serverside, stated:
“The mobile marketing space is a massive growth sector.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
