Hargreaves Lansdown has launched a campaign, Get Investing, to encourage people to in invest in the UK.

The aim of the investing campaign from Hargreaves Lansdown is to get retail investors interested in the UK.

In addition, the campaign will run until 30 June 2024 and will highlight the benefits of investing, as well as the bank’s best ideas for long-term investments.

According to Hargreaves Lansdown, this is a good year for UK equities and investing as the UK is one the firm’s top three investment ideas.

Moreover, dividend payouts are increasing with interest rate cuts ahead.

hargreaves lansdown investing
Source: Hargreaves Lansdown

Emma Wall, head of investment analysis and research, Hargreaves Lansdown: “Now is the time to get investing in the UK. It is home to lots of world-class companies, selling their goods and services across the globe, that aren’t just reliant on the strength of the UK economy to thrive. There’s also a diverse array of innovative smaller businesses, some of which are pioneers of emerging industries with the potential to blossom into the giants of tomorrow. The UK has a long reputation as a happy hunting ground for income investors, and with good reason. Many businesses boast impressive records of growing dividends over the long term – and the UK Dividend monitor from Computershare is predicting British businesses will pay out nearly £90bn in dividends this year – £94.5bn if you include specials. That’s a 4.3% increase on 2023. And that is not the only way businesses are returning cash to shareholders, many companies have diverted cash to share buybacks — worth almost twice as much as dividends in 2023. BP and Shell returned more than £20bn in buybacks vs £10.6bn in dividends last year, and this year Next, BP and Barclays have all committed to considerable schemes.

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“It’s a key year for the UK with a number of events which brings focus on investing in the UK, not least a General Election and various rumoured IPOs. Interest rate cuts are on the near horizon, which are positive for equities and negative for savers, making the stock market more attractive on a longer-term view.”