Turkish lender Garanti plans to offer its Bonus cardholders
free Facebook credits when they pay with their cards at stores or
web sites that are part of the Bonus scheme.
It is the first campaign in Turkey to be
giving customers Facebook credits as incentives.
Bonus cardholders who spend TRY50 ($28) or
more before 15 February at any of the 250,000 Bonus merchant
outlets will recieve10 Facebook credits.
Cardholders will receive a PIN code for their
Facebook credits via SMS and they can be redeemed on the Bonus
Garanti Bonus is giving away a total of 50,000
Facebook Credits throughout the campaign.
Facebook credits is cyber currency that is
valid for shopping and spending at Facebook, and could be used to
purchase games, watch movies and live concerts.
Garanti has an active member community on
Facebook with currently 808,635 ‘Likes’ on its official Facebook
page, a sharp
increase from 524,592 ‘Likes’ in August 2011.
The Garanti Bonus Card enables users to earn
bonus points and spend with the bonus points earned. Garanti has
issued more than 6m Bonus cards in the past 10 years.
Garanti has 10m customers, a 900-strong
branch-network in Turkey and over 3,000 ATMs.