B2B Fintech solutions provider, FOO, has partnered with data and AI-transformer agency, Insightter. The aim is to bring cutting-edge data analytics and AI technology to financial institutions and service providers throughout MENA region.

Established in 2004, Insightter has spent nearly two decades at the forefront of data science, AI, and machine learning.

It has driven significant transformation across various sectors, including major telecommunications providers and financial institutions in 11 countries.

MENA region: a key hub for digital innovation

Investment and advancements in AI are accelerating digital transformation. The technology is set to contribute $320bn to the region in 2030.

This Insightter and FOO partnership is the result of a series of successful proof-of-concept implementations with selected FOO clients.

Insightter says that its data asset platform tailors its capabilities to the fintech sector. It transforms complex financial raw data into valuable insights about profiles, customer behaviours, and hidden patterns. These insights not only enhance targeted marketing strategies. They also deepen customer engagement and loyalty, which is particularly crucial for financial Institutions. The platform also streamlines fintech operations, improving the efficiency and cost-effectiveness of financial transactions. By harnessing these analytics, fintech clients can achieve strategic objectives and operational excellence. This ensures a bespoke service experience that adapts to dynamic market needs

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Ghady Rayess, co-founder and managing director at FOO, said: “As FOO continues to expand its global footprint, this strategic partnership with Insightter is a key step toward integrating more sophisticated data analytics and AI into its offerings. It ensures that clients not only meet but exceed the demands of a dynamic financial landscape.”
Michel Kilzi, CEO Insightter, added: “We are delighted to be working with FOO. This partnership of Insightter’s leading data analytics capabilities with FOO’s fintech expertise and deep understanding of the region’s financial landscape will drive further innovation in financial services throughout the MENA region.”