South-East Asia’s largest lender DBS Bank has
launched the DBS Rewards mobile app, enabling cardholders to
instantly redeem rewards through their mobile phones.

In addition to instant rewards redemption at
participating DBS merchants, cardholders can browse, save chosen
rewards and redeem the points via their mobile phones.

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Customers can also track their rewards usage
and use the built-in augmented reality feature to search for nearby
participating DBS merchants for instant redemption.

According to the lender, the new DBS Rewards
mobile app will form “an integral part of DBS’ suite of mobile
offerings and further enhance the comprehensive card experience”
for customers.

DBS Rewards programme extends to over 1,000
outlets in Singapore and through the mobile app, cardholders can
redeem instant rewards at more than 300 retail and dining
outlets.

Ooi Huey Tyng, senior vice president and head
of cards and unsecured loans at DBS Bank, said:

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“As Singapore’s largest bank, DBS constantly
challenges the status quo to find innovative ways to make
banking-on-the-go easy and convenient for our customers. With the
increasing popularity of smart devices, the mobile platform is a
space that the bank is focusing on.

“This new DBS mobile app will further enhance
the DBS mobile banking experience, making the redemption of rewards
more intuitive and interactive.”

The DBS Rewards mobile app can be downloaded
from the Apple App Store. DBS introduced its first lifestyle mobile
application, DBS Indulge, in 2010. So far, DBS has had over 1m
downloads for its suite of mobile banking apps.