Citibank (Citi) has opened its first smart banking
branch in India offering facilities such as screens to view product
demonstrations, a media wall to display information, and video
Citi’s smart banking branch launched in Noida –
just outside of New Delhi – offers services covering general
banking, loans, credit cards and wealth management.
Country business manager, global consumer group,
Citi India, Anand Selvakesari, said the introduction of smart
banking branches “underlines” the lender’s “continued investment in
technology and commitment to customer-centric innovation”.
“We plan to convert many of our existing branches
into Smart Banking branches,” Selvakesari added.
Citi has a retail network spread across 30 cities
in India with 42 full service branches and over 700 ATMs.