Citibank (Citi) has opened its first smart banking
branch in India offering facilities such as screens to view product
demonstrations, a media wall to display information, and video
conferencing options.
Citi’s smart banking branch launched in Noida –
just outside of New Delhi – offers services covering general
banking, loans, credit cards and wealth management.
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Country business manager, global consumer group,
Citi India, Anand Selvakesari, said the introduction of smart
banking branches “underlines” the lender’s “continued investment in
technology and commitment to customer-centric innovation”.
“We plan to convert many of our existing branches
into Smart Banking branches,” Selvakesari added.
Citi has a retail network spread across 30 cities
in India with 42 full service branches and over 700 ATMs.
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