Commonwealth Bank in Australia (CBA) has
completed a Facebook campaign through which the lender enabled
participants to get involved in a treasure-hunt-style quest, online
and offline, to collect information about CBA.
CBA launched a ‘Time Vault’ on its Facebook
page with trivia questions related to CBA’s 100-year history. The
Time Vault was set up as a Facebook app, housed within a tab on CBA’s main corporate
page.
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Each correct answer was put into a draw,
giving particpinats the chance to win a A$2,000 ($2,050.86) cash
prize.
The CBA Time Vault Facebook campaign took
place between 21 November and 3 December, as part of CBA’s
ongoing centennial celebration in 2011.
To be eligible to participate in
the CBA Time Vault contest, all participants were
required to ‘Like’ the contest’s tab on Facebook.
Each day, The Vault released a new question
about a specific decade in CBA’s past. Participants were given 23
hours to find the correct answer before each day’s question
closed.
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By GlobalDataParticipants were given clues or codes to
answer the question correctly, and sources of the answers ranged
from the CBA microsite to the bank’s branch network.
On completion, participants were allowed to
enter their answers in the CBA Time Vault Facebook tab
along with their contact details.
Daily winners were drawn randomly and the
names were announced on the CBA Facebook page.
CBA currently has 87,788 ‘Like’s on its main Facebook page.
