Asda Money has partnered with marketing and
technology agency LBi to launch the new Asda Money website,
designed as a platform for Asda customers to explore and apply for
a range of financial products.

The launch of the new website – offering
credit card, motor, home and pet insurance, life insurance, travel
insurance and travel money – marks the rebranding of Asda Finance
as Asda Money, as well as the launch of the Asda Money Credit Card
offering cash-back instead of points.

Features of the new website include tools such
as a credit card cashback calculator and a currency rate ticker.
There is an entire section dedicated to travel insurance
products, optimised for mobile browsers.

Kirsty Ward, head of Asda Money, said:

“Asda Money has worked closely with LBi to
create a website that meets the values by making our financial
products and services transparent and understood by everyone.”

According to LBi, the agency has worked “in
partnership with key Asda stakeholders and partners, and assembled
a blended team of developers, user experience specialists and
creative designers to deliver a website that accurately reflects
the supermarket giants brand values and customer segments”.

Abi Ellis, creative director at LBi, said the
aim was to “help Asda customers to get even more value every day
this time, from Asda financial products” and the blended team
worked to create a simple design that enables consumers get
understand the products “at a glance”.

“We have made it easy for people to dig deeper
into the detail if they wish. Or choose to apply in an instant,”
added Ellis.