The $71.9m raised by the 2024 Boston marathon brings the total charitable fundraising since the programme began in 1989 to over $550m.

Nicole Juri, Director of Development for the B.A.A. said: “We set a high bar for our fundraising at the Boston Marathon this year. I am delighted to be able to share today that thanks to our amazing runners and supporters – we did it. This amount will have a huge impact on the Greater Boston community and all those who receive support and services from these incredible organisations.”

When it partnered with the B.A.A. to become the presenting sponsor of the Boston Marathon, Bank of America was very clear about its goal: To bring the Boston Marathon’s impact and reach to new heights – both on a national and global scale – in the years ahead. Through its My Marathoner campaign, the bank amplified the goal and mission of the Bank of America Boston Marathon Official Charity Program.

The Bank of America Boston Marathon Official Charity Program comprises nearly 10% of the Boston Marathon field size. Selected organisations utilise their entries to recruit athletes who pledge to raise funds for their cause.

“From day one of our partnership with the B.A.A., we set out to help make an impact that matters, where it matters. And with nearly $72 million raised for charity, the opportunity to make an impact is more real than ever,” said David Tyrie, Chief Digital Officer and Chief Marketing Officer for Bank of America. “That spirit of selflessness and giving is what propels the Boston Marathon and makes it the world’s preeminent endurance event.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.