Concept: San Francisco’s Mindtickle has launched a data-driven solution for enterprise sales readiness and enablement that builds revenue growth and brand affinity. Its purpose-built apps, established methodologies, and best practices are all geared to drive effective sales onboarding and ongoing readiness.
Nature of Disruption: Mindtickle’s platform provides continuous learning modules, such as simulated scenarios, structured coaching programs, and quizzes and polls. It gamifies lessons and skill-building activities with points, badges, certificates, and leader boards, which get funneled to a dashboard to reveal potential knowledge gaps. Continuous learning modules, such as simulated scenarios, organized coaching programs, quizzes, and polls, are available on Mindtickle’s platform. It incorporates points, badges, certificates, and leaderboards into courses and skill-building exercises, which are then funneled into a dashboard to reveal possible knowledge gaps. Mindtickle tracks real-time engagement and readiness while providing individualized feedback to representatives as they go through coursework on the admin side, creating competency maps that highlight trouble areas and automatically assigning training based on the results. Mindtickle leverages ML models to improve administrative activities like data entry, to identify knowledge and skill gaps that may affect customer interactions. Conversational intelligence capabilities give insight into what’s going on across all real-world deal interactions. The models provide possibilities for salespeople to be trained and to reinforce their expertise by understanding what matters to both vendors and buyers.
Outlook: Sales readiness solutions are in high demand right now. Many consumers have complained that salespeople are unable to answer their queries accurately or efficiently. Furthermore, due to a lack of information retention among salespeople, a large portion of all sales training is lost after a while. With Mindtickle, revenue and sales leaders can continuously analyze, diagnose and develop the knowledge, skills, and behaviors necessary to effectively engage buyers and generate growth. Companies across a wide range of industries implement Mindtickle’s features for onboarding, training, bite-sized mobile updates, gamification-based learning, call recording, coaching and role-play to assure world-class sales performance. The startup has closed a $100 million Series E funding round led by SoftBank, with participation from Norwest Venture Partners, Canaan, NewView Capital, and Qualcomm Ventures. Mindtickle plans to use the wealth accumulated to expand its sales enablement, revenue operations, and training teams.