Indian private sector lender YES Bank has teamed up with the Maharashtra government to onboard ration shops as provider of basic banking services.

The initiative, conducted under Maharashtra government’s e-PDS state programme, will cover nearly 40% of the state’s fair price shops.

Customers at these shops can make small-value cash deposits into any bank account including domestic remittances. Besides, they can make withdrawals from any bank account using Aadhaar Enabled Payment System.

The shops will also enable customers to make payments through AadhaarPay. At the same time, they will facilitate mobile recharges, bus or hotel bookings.

YES Bank chief digital officer Ritesh Pai said: “The Bank remains committed to improving last mile inclusion and translating financial access into enhanced convenience & usage for smoother delivery of Government to Citizen (G2C) services through simple digital solutions.”

The new service will be supported by more than 20,000 ration shops in 12 districts including Thane, Palghar, Pune, Kolhapur, and Latur.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Cabinet minister for food, civil supplies and consumer protection, food & drugs administration Girish Bapat said: “The pioneering ePDS digital initiative has helped us eliminate more than 10 lakh bogus ration cards in Maharashtra and made the inventory management for government and shop owners fully digital.

“ePDS initiative will also significantly boost the livelihood of shop owners by giving them additional revenue through the various services they can now offer to the citizens.”