A record number of entries, a record number of categories and a full house at the Parkroyal on Pickering, Singapore for the 8th annual Retail Banker International Asia Trailblazer Awards sponsored by Tagit Mobile.

The top institutional award was snapped up by DBS recognised as RBI Asia Trailblazer of the year: in all DBS scooped five of the 32 awards on offer.

The major individual award was collected by Andrew Chia, head of retail banking at Standard Chartered, Singapore.

The awards recognised outstanding financial institutions for their trailblazing innovation and superior service standards in the past year and were presented by Douglas Blakey, group editor consumer finance, Verdict and Richard Fahy, Regional Director APAC, GlobalData plc.

“Innovation is a key core to the DNA of DBS. The bank has blazed a trail in terms of its digital transformation strategy, recognising that digital is not a threat to the banking sector but a tool of cooperation to innovate products and services,” said Blakey.

“Five awards for DBS reflect another hugely successful year for the bank in key areas such as its channel strategy, creative use of social media, product innovation and investment in biometrics.,” added Blakey.

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Other notable multiple-award winning banks included Maybank, Citi, UOB, Standard Chartered and Kasikorn Bank.


Excellence in Mass Affluent Banking

Kasikorn Bank

Excellence in Service Innovation

Citi Malaysia

Excellence in SME Banking

Maybank Malaysia

Best Initiative in Financial Inclusion

Citi Malaysia

Best Mortgage Offering


Best Loan Offering

RCBC Bankard

Best Bancassurance Product

Bank Muamalat

Outstanding Investment Service – Retail Clients

Citi Singapore

Best Card Offering

Standard Chartered Singapore

Excellence in Loan Origination

ANZ Singapore

Excellence in Client OnBoarding and Communication

DBS Bank

Excellence in Business Model Innovation

BTPN Bank (Misys)

Dynamic Third-Party Partnership

DBS Bank

Excellence in Customer Centricity

Axis Bank (Tagit)

Best Social Media Marketing Campaign

Kasikorn Bank

Best Digital Marketing Campaign

Citi Malaysia

Excellence in Internal Communications

ANZ Singapore

Excellence in Social Media and Customer Relations & Brand Engagement

DBS Bank

Best New Product, Service or Innovation

Siam Commercial Bank

Best Marketing Campaign – Overall

Citi Malaysia

Most Innovative Branch Offering

Standard Chartered Korea

Innovation in Service Delivery – ATM

UOB Singapore

Excellence in Internet Banking – Overall


Excellence in Internet Banking – Cross Border

DBS Bank

Excellence in Mobile Banking – Overall

UOB Singapore

Excellence in Mobile Banking – Customization

UOB Singapore

Excellence in Multi-Channel Intergration

Citi Singapore

Best Graduate Employment Scheme – Retail Banking

Alliance Bank

Best Staff Training and Development Programme

Maybank Malaysia

Best Bank in Community Outreach Initiative



DBS Bank


Andrew Chia