Welcome Real-time, the France-based technology vendor, has announced its Welcome Analytics Portal, a new module that adds to its existing Welcome XLS software.

The portal has been adopted by Alpha Bank, Greece’s largest private sector bank, for use with its Alpha Bank Bonus, a points-based loyalty programme.

The Welcome Analytics Portal aims to help banks improve their loyalty schemes.

According to Welcome Real-time, the Welcome XLS software allows businesses to stay connected with their customers and better manage customer databases.

Leonidas Kassoumis, senior manager of consumer financing division of Alpha Bank, said: "The Welcome Analytics Portal helps us to identify opportunities to target promotions both for the bank and our retail partners, encouraging our customers to use their Alpha Bank payment cards more frequently.

"This helps us achieve a much better level of customer engagement that delivers more transactions for the bank, incremental revenue for our retail partners but more importantly, happy customers."

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Philippe David, CEO of Welcome Real-time, said: "Retail banks desperately need tools that allow them to exploit their big data. The Welcome Analytics Portal mixes both payment and loyalty transactions and transforms them into actionable insights for marketing operators."

David added: "This tool is definitely a must for retail banks that run loyalty coalitions and need BI tools that better serve their loyalty strategy."


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