Turkey-based Yapi Kredi has partnered with Visa
Europe and Turkcell, the country’s biggest telecommunications
provider, to introduce iCarte, a contactless mobile payment service
for Turkcell’s iPhone customers.
The launch of the iCarte comes less than two
months after rival Garanti rolled out an antenna-equipped SIM card
mobile payment service that integrates wireless near field
communication (NFC) in co-operation with MasterCard and Turkish
mobile phone operator Avea.
Go deeper with GlobalData
The iCarte, developed by Wireless Dynamics,
works as an attachment to the iPhone and features an antenna for
NFC-supported contactless payments.
After downloading the Visa mobile app from the
iPhone app store, the user will receive a code generated by Yapi
Kredi to activate the contactless payment account.
Once activated, customers can pay for purchases
by touching their iPhone on contactless-enabled point-of-sale
readers without entering a PIN.
According to Turkcell, there are 40,000
participating retail outlets where consumers can make mobile
contactless payments.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataYapi Kredi’s retail banking assistant general
manager, Nazan Somer, said:
“Turkey’s first iCarte application operated on
Yapi Kredi’s World infrastructure confirms our long-standing
commitment to electronic payment systems. We know that our
customers value technologies that offer flexibility and
convenience. And we’re confident that they will wholeheartedly
embrace this product. ”
