The battle for online popularity is fiercer than ever in this year’s RBI ranking of the top 100 most ‘liked’ financial institutions on Facebook.

Snagging the top spot is Visa with 8.8m likes across its global, Visa Prepaid and Small Business Facebook pages – the payments technology giant saw a year-on-year increase in likes of more than 100%. Visa has been driving social media activity in the past year through its London 2012 Olympics sponsorship.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

MasterCard climbed the table from 9th in 2012 to become the second most-liked brand – and is this year’s second biggest mover, going from 1.2m likes to 5.65m in the past year. MasterCard has continued to offer giveaways to customers who check in via Facebook Places.

Indian banks continue to grow in online presence, with two banks making it to the top ten for the first time: HDFC and ICICI. HDFC has seen massive improvement in the past year, with an annual increase from 45,000 to almost 3m likes. ICICI also posted an impressive increase in likes since 2012, from 98,000 to 2.7m.

Turkish bank Garanti dropped from 7th place to 13th despite achieving an increase in the number of likes from 1.2m to 1.5m.

Gaining 4th place was Brazil’s Banco Bradesco, followed by American Express (#5) and Capital One (#6).

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Just missing out on the top 10 is Santander at 11th most liked. Big players placing further down the list include US Bank (#63), HSBC (#35) and BBVA (#22).

A full list of the top 100 most liked financial institutions on Facebook, including the top 20 most improved in likes, will be available later this month.

 

Related articles:

RBI ranks the top 50 banks on Facebook

Facebook: RBI ranks the top 50 banks

The top 150 banks on Facebook