VirtusaPolaris, the market-facing brand of Virtusa and Polaris Consulting & Services, has rolled out the new VirtusaPolaris BankConnect solution to offer personalised customer banking across authenticated bank environments.
Powered by Adobe Marketing Cloud, the solution offers users a complete account view across their relationship with the financial provider through a list of all transactions and offers.
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In addition, it also offers a unified account application framework across varied products and channels, enabling users to resume at any time.
With the help of the core authenticated site framework, banks can provide custom on-boarding experiences as well as reusable modules to track user data from back-end services.
The solution can also be used to deliver targeted offers to end-users, as well as reveal drop off and application process data to support selective re-targeting capabilities.
VirtusaPolaris global head of digital solutions Frank Palermo said: "Financial services firms have been successful with engagement on their public websites, but they have struggled to provide the same personalization for existing customers on their authenticated sites.
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By GlobalData"The Virtusa Polaris Bank Connect solution provides a highly-unified, scalable and reusable framework that helps banks deliver relevant experiences across all digital channels, ultimately enhancing the personalized banking experience for customers."
