Bank of America, Chase Bank, Capital One Bank,
TD Bank and Key Bank are the most successful banks in serving and
retaining affluent retail banking customers, a study by research
agency TNS has found.
The study, titled Banking the Affluent
Consumer, surveyed 4,600 consumers with $100,000 or more in assets
– representing so-called mass affluent segment, which account for
90% of the personal financial wealth in the US.
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The study concluded that the five banks had
registered an increase in their mass affluent client base over the
past two years.
TNS said in a statement: “All of these had
superior performance in terms of acquiring and retaining affluent
customers.”
Conversely, credit unions lost their market
share among the affluent segment between 2009 and 2010.
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