US-based regional lender SunTrust has launched a rewards
programme to “empower” new and existing customers to bank online
and “take control of their finances”.

Sun Trust’s ‘Solid Rewards Responsibility’ scheme, can earn new
checking account clients up to $150 and current clients $100 for
using its online banking service and paying bills online.

Customers who open a new account and make three payments online
within two months will receive a $50 reward. They and existing
customers will also receive an additional $100 for the following
three months if another three or more bills are paid online for
each month.

“SunTrust is encouraging consumers to use online bill pay as an
easy first step to manage finances, scrutinise expenses and ensure
that bills are paid on time,” said CT Hill, head of retail business
at the bank.

“We want our clients to reap the benefits of saving time and
money while also controlling when they pay bills and easily
tracking where their money goes.”

A consumer billing and payment trends survey, sponsored by
Fiserv reported that more than 70 percent of respondents said
paying online was easier than by cheque and gave them more control
over the timing of payments.