Taiwan-based lender SinoPac has rolled out the
world’s first interactive credit card.
The MasterCard branded ‘SinoPac Display Card’
offers cardholders the option to tap a button on the card revealing
a six-digit display in the top right corner which serves as a
one-time password.
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MasterCard said the embedded technology offers
improved security and convenience for the cardholder and eliminates
the need to wait for a text message.
“Bank SinoPac is honoured to be the
first bank in the world to adopt this innovative technology with a
display card in the credit card sector,” said Desmond Jiang,
president & chief executive of channel marketing, Bank
SinoPac.
MasterCard has been working on
display card functionality on cards for over a year and believes
that the technology – supplied by Swiss-based security specialist
NagraID Security – has now matured to a level appropriate for use
on MasterCard-branded cards.
Turkish bank TEB, a subsidiary of
BNP Paribas, was the first issuer to bring the display card to
consumers with a Maestro e-commerce authentication program that
kicked off in July across Turkey.
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