Japan-based Shinsei Bank will begin
offering its new unsecured personal card loan service, Shinsei
Bank Card Loan – Lake, from 1 October.
The product roll-out
marks the full-scale launch of a new bank-based personal loan
service, under the Shinsei Bank Card Loan – Lake
brand.
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Shinsei will become the
first bank in Japan to offer full-scale unsecured card loan
services for retail banking customers through a large-scale
unmanned branch network.
Shinsei is kicking off a
marketing promotion, set to run until the end of March next year,
offering customers 180 days interest free credit for up to ¥50,000
($653.5) of borrowing.
Initially, Shinsei will
target the young adult segment that constitutes Shinsei core
customer base. In addition, going forward, Shinsei will market the
Shinsei Bank Card Loan – Lake as a quick and highly
convenient card loan product, firstly to the young adult segment of
its PowerFlex bank account holders, as well as to new
customers who have no previous relationship with the bank, in an
attempt to boost new customer acquisition.
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