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November 28, 2011updated 04 Apr 2017 1:06pm

Russian Standard Bank to revamp mobile banking platform

Moscow-headquartered Russian Standard Bank (RSB) is preparing to revamp its mobile banking platform to make it more functional. RSB has a mobile application, Mobile Bank, and the new version will aim to give RSB cardholders flexibly to manage accounts and cards at any convenient place, the director of acquiring department at RSB, Ivan Glazachev, told RBI. The revamped mobile banking platform will also allow customers to get exclusive offers from our partners, based on customer location coordinates, said Glazachev. Glazachev added that mobile banking and mobile technologies have huge potential in the Russian market.

By Meghna Mukerjee

Moscow-headquartered Russian Standard Bank (RSB) is preparing to revamp its mobile banking platform and make it more functional.

The new version of RSB’s mobile application, Mobile Bank, will aim to give RSB cardholders the “flexibly to manage accounts and cards at any convenient place,” the director of acquiring department at RSB, Ivan Glazachev, told RBI.

The revamped mobile banking platform will also allow customers to get “exclusive offers from our partners, based on customer location coordinates,” said Glazachev.

Glazachev added that mobile banking and mobile technologies have huge potential in the Russian market.

“No doubts, people are becoming more and more free and mobile every day,” said Glazachev.

VTB24, the retail arm of Russia’s second largest lender by assets VTB, is in the testing stages of its mobile application platform, and is planning to launch its mobile app soon.

Dmitry Kuzyakin, vice-president, head of CRM and research department for VTB24, told RBI in October that “Russia is absolutely ready for mobile apps.”

RSB has 23m cardholders, and the lender launched a loyalty platform, RSB+, to reward its card customers in October. RSB has partnered with a range of acquiring partners for its new RSB+ loyalty scheme. 

RSB is also planning to “develop and strengthen” its branch network, added Glazachev.

“RSB is successfully developing in the Ukranian market and, in the long-term, has plans for the CIS market,” said Glazachev.

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