Roostify, a US-based consumer-focused mortgage digitisation platform, has integrated its online mortgage platform with online loan marketplace LendingTree to enable consumers find and apply for loan with the right lender.

The integration will allow lenders to create a seamless path for consumers to search, select, apply for, and close a loan online.

Consumers finalizing an offer from a lender using Roostify on LendingTree will be able to validate into the lender’s Roostify-powered online experience. Roostify supports authentication using pre-populated fields from the lender’s web portal.

LendingTree chief strategy officer Nikul Patel said: “There is a digital gap in the mortgage industry: consumers mostly research and shop for loans online, but once they choose a loan the actual origination process is often still offline.

“Our integration with Roostify brings the industry one step closer to the all-digital vision for a seamless consumer journey.”

Roostify CEO Rajesh Bhat said: “Roostify is dedicated to improving the lending experience for both consumers and lenders. Partnering with LendingTree, whose mission is to help consumers find the best home loan, helps us achieve both those goals, increasing efficiency and lead quality for lenders while offering consumers a faster, stress-free path to apply for and close a competitively priced home loan.”

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The integration will be available during the first quarter of this year for all joint LendingTree-Roostify clients.