Canada’s largest retail bank is launching RBC Mobile Student Edition a first in the local market.

RBC Mobile Student Edition is built within the RBC mobile app and is designed in collaboration with students.

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In particular, the student edition hones in on Generation Z, encompassing all high school and post-secondary age students.

According to RBC research only 38% of post-secondary and 33% of high school students have their finances under control.

RBC says that the Mobile Student Edition offers easy access, customisable features, familiar design and quick touch definitions.

Moreover, the new app is tailored to students’ digital preferences and enables them to learn how to manage their finances.

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“Gen Zers are true digital natives.  It is essential their input leads the development of Student Edition,” says Sean Amato-Gauci, Executive VP Cards, Payments and Banking.

“We worked closely with a group of young Canadians throughout the entire process. That is, from the initial research phase through to final testing. With their insights on how they engage with content and interact with money, we were able to deliver a mobile banking experience that’s in line with the apps that they know and love.”

Key Features of the RBC Mobile Student Edition:

  • Simplification: Prioritised key features are front and centre for easy navigation. This includes: quick access to accounts, send money features, insights on spending, setting up reoccurring account transfers. And it includes a carousel to scroll through accounts.
  • Personalisation: The ability to choose nicknames and colours for accounts. Users can upload contact photos meaning students interact with the app in a way that best suits their behaviour. In turn, users obtain a clear financial overview.
  • Tailored Content: Contextual definitions for financial terms. This, coupled with money management insights, helps make banking easy to understand.

“Our goal is to help students learn about money management and gain confidence,” says Erica Nielsen, VP, Payments and Banking.

“Banking with RBC is more than managing money. We empower young people to confidently take on the challenges they face by supporting them in understanding their financial future”.

RBC Mobile Student Edition