Canadian online financial products comparison site Ratehub has acquired personal finance website MoneySense from Rogers Media.

The financial terms of the transaction were not divulged.

Even after the completion of the deal, Ratehub and MoneySense will continue to operate as separate brands.

Approximately 700,000 people looking for personal finance news and advice in Canada visit MoneySense website every month.

Ratehub is planning to invest in MoneySense’s editorial team, website design and tools to support a complete makeover and enhance its services.

In a blog post, Ratehub said: “Acquiring MoneySense also provides us with a platform to reach more Canadians with the valuable personal finance advice, news, and tools that we’ve become known for.

“We’ve already partnered successfully with MoneySense since 2016 to bring our credit card comparison tool to MoneySense readers, so we’re excited to share more of our financial comparison tools with more Canadians!”

Besides MoneySense, Ratehub also owns CanWise Financial, a full-service brokerage to enable the Canadians select appropriate mortgage product.

Founded in 2010, Ratehub has raised C$12m in January to support its growth as a personal finance brand.