New Zealand-based bank ASB has introduced a biometric mobile app to allow people to sign up for an account using a selfie.

The newly introduced ASB ID mobile app will speed up the customer onboarding process by comparing their selfie with their passport or driver’s licence photos.

ASB partnered with VIX Verify to develop the verification platform of this biometric app.

Earlier this year ASB carried out a pilot programme to test the biometric ID app technology. Following its success, the bank decided on a nation-wide roll out of selfie account sign-up service.

ASB acting executive general manager retail Claire McKinnon said: “During our pilot, there were a lot of comments about how convenient the ASB ID app was for people wanting to join without the need to visit a branch.

“The app streamlines the process of opening an account with ASB, making it quicker and easier for our customers.

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“Providing more choices about where and when our customers can join ASB by using this biometric technology has been an exciting innovation.”

ASB selfie account sign-up

The rollout of selfie account sign-up service will enable the customers open an ASB bank account in 15 minutes.

It eliminates the need to visit the branch personally with supporting documents to open an account. The customer can also start transactions on the same day.

All Apple and Android phones will support the new ASB ID mobile app.