Absa, South Africa’s second largest
retail bank and majority owned by Barclays, has launched an
innovative new rewards programme.
“Customers will have the option of joining a
rewards programme that will enable them to get rewarded every time
they use their Absa debit, cheque and credit card at Rewards
partners,” said the bank in a statement.
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The programme currently has 68 partners. The
bank is levying a monthly fee of ZAR19.50 ($2.30) for the scheme
which also includes a range of additional Absa Rewards Bonus
Benefits. These include access to free legal advice, roadside
assistance and what the bank calls a “unique product sourcing
service”.
Absa’s programme offers its members the
opportunity to earn their rewards back in cash, in keeping with a
wider, global trend for increasing interest in cash back schemes.
Other means include buying mobile phone airtime, getting shopping
vouchers, depositing money into savings accounts or donating money
to charity.
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