NCR Corporation has revealed plans to launch a brand new research and development hub that will focus on cross-functional research, innovation, and design-thinking.

The NCR Innovation Lab will be located in the company’s new global headquarters under construction in Atlanta.

The lab will research into areas of mobile, big data, cloud, Internet of Things, machine learning and predictive analytics, the company said.

The lab will develop new APIs to enable digitally integrated businesses and create new revenue generating opportunities in the API enabled economy.

NCR chief technology officer and senior vice president of software solutions Eli Rosner said: “The NCR Innovation Lab will accelerate our transformation to a platform based business model. We are living in exciting times where developers and customers from various ecosystems co-create and exchange value, which is changing the way we research, innovate, and design and think about our solutions and offerings.”

The lab’s first project, the ‘90-Day Challenge’, brought together R&D and Product teams to design and develop new solutions.

The program resulted in a working demo and several patent application filings earlier this year, the company added.