Omni-channel solutions provider NCR has announced that three US-based credit unions have selected its NCR Digital Insight solutions to bolster their online banking footprint.

The three firms, California-based Parsons Federal Credit Union, Texas-based Educators Credit Union and Arizona-based AERO Federal Credit Union will implement NCR solution to expand the use of online banking.

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NCR Banking VP and GM Frank Gauld said: “The banking industry is facing unprecedented changes in consumer behaviour and expectations, leading to increased competition to stand out and create the very best experiences.

“By leveraging our own cross-industry, cross-channel expertise and employing a ‘Design Thinking’ approach to innovation, we’re able to work closely with our customers to help build stronger relationships with their members.”

The NCR Digital Insight solutions are said to utilise research and empathy-based techniques to understand specific customer requirements.

Subsequently, it carries out rapid experimentation to determine the ideal solution that will fulfil the requirements of the financial institutions.

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NCR is planning to deploy the same strategy while upgrading the digital footprint of the three credit unions.

Parsons Federal Credit Union president and CEO Ray Crouse said: “Financial institutions are all racing to be at the forefront of digital innovation – no matter what their size – and through technology, they have been able to challenge the traditional belief that the biggest player always wins.

“Credit unions like us can now compete toe-to-toe and seize market share that wasn’t possible before, opening doors to endless opportunities.

“We chose to partner with NCR because we believe they’ve proven themselves as leaders in the fintech space; specifically, within mobile.”