National Bank of Abu Dhabi (NBAD), the United
Arab Emirates (UAE)’s third-largest bank by assets, has deployed
analytics software from data warehouse vendor Teradata and business
analytics supplier SAS, to gain a single enterprise view across the
banking group.
According to NBAD, implementation of the
Teradata/SAS software will enable the lender to expand its retail
banking unit segment by accelerating decision making through
rapid analysis of its customer behaviour.
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Saher Arar, deputy chief information officer
at NBAD, said:
“With the help of SAS and Teradata, we will be
able to better analyse customer behaviour trends, as well as
evaluate the profitability of our corporate and consumer banking
divisions with drill-down capabilities to customer, channel,
relationship and product profitability.
“Enhanced information on product costs and
profitability levels will lead to better marketing of the bank’s
products to the proper customer segments.”
Speaking at the SAS-sponsored Premier Business
Leadership conference in Antwerp on 15 June, Mikael Hagstrom,
executive vice president of SAS EMEA and Asia Pacific, said:
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By GlobalData“In today’s post-crisis environment,
businesses are realising the growing importance of getting closer
to their customers. NBAD is harnessing its data to gain a reliable,
comprehensive view of all business units and branches.”
NBAD has a branch network of 113 units and
more than 450 ATMs across 13 countries; 50 of its outlets are based
outside the UAE.
