National Bank of Kuwait (NBK) has targeted its affluent customers with the launch of the NBK World Elite MasterCard credit card.

Launched in partnership with MasterCard, the new credit card provides NBK affluent customers with a variety of features such as around the clock dedicated luxury lifestyle concierge, luxury shopping advantages and fine dining experiences at key international destinations, as well as invitations to insider priceless experiences worldwide.

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Cardholders also enjoy privileges in Kuwait that include a local concierge service, complimentary valet parking at popular locations, and rewards with NBK Rewards program at more than 600 partner outlets that include dining, shopping and a variety of lifestyle offers.

The card offers the ultimate travel experience with personal travel advisors, airport meet and greets concierge services, unlimited complimentary Priority Pass access to more than 650 VIP airport lounges worldwide in addition to exclusive access and special rates on private jet travel.

The card also provides premium global offers that include cruises, private tours and vacation, elite car rental status and curated packages at more than 100 renowned spas on the planet. World Elite cardholders can also receive exclusive privileges at over 900 luxury hotels and resorts.

"The card allows access to lifetime experiences including Grammy Awards experience, private master class with expert jewelers and Michelin-star chefs, design your unique handbag, crafted by an expert in London and after hours private shopping at various retail locations from time to time including London’s Loewe," NBK said in a statement.

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In addition, cardholders will benefit from complimentary travel insurance coverage up to $2 million annually, collision damage waiver for car rentals.