MyState, a diversified financial services group, has selected Rubik Financial, a financial services software house, to transform its digital channels and customer experience offering.

Rubik claims that its technology solution will enable customers to access MyState’s products and services from desktop, smartphone and tablet via any operating system (iOS, Android, Windows) on the go.

The technology solution will go live in August 2016.

MyState managing director and CEO Melos Sulicich said: "Ensuring MyState continues to give our customers the best possible customer experience is at the heart of our principles. Working in partnership with Rubik on our digital transformation, we believe the ability to offer a consistent digital experience will ensure we’re able to not only modernise our platform, but more importantly provide better engagement between our people and our customers."

Rubik CEO Iain Dunstan said: "Rubik is all about partnering with banking clients, like MyState, to offer world class products and solutions that enable them to engage their customers in ways they haven’t been able to before. While these customers continue to demand more from their digital experience, our expertise lies in helping our clients to navigate the complexities and deliver on their digital strategy which in turn drives growth and profitability."