Backbase has announced that Mauritius Commercial Bank (MCB) has gone live with a mobile app for SMEs, built on Backbase’s digital banking platform.
The annoucnement marks the completion of the first phase of the MCB and Backbase collaboration. Through the partnership, MCB hopes to accelerate its digital transformation to enhance the customer experience by providing personalised services.
Dominic Provençal of MCB said:“SME banking has traditionally been overlooked, but there is a significant opportunity to change how small businesses do banking by properly addressing their needs. JuicePro, our new app, has listened to the market and taken our SME services mobile to smoothen all journeys.
“However, this is just the first step to revolutionising our entire offering. We’re very excited about continuing this journey with Backbase, who have managed to take a complex set of business lines and provide a holistic view so we can maintain the very highest quality of user journeys.”
Smoother SME banking experience
MCB hopes the SME platform will provider a smoother and more bespoke banking experience.
It will also be replicated across all business lines using Backbase’s platform. The aim is to give MCB an immediate advantage in the SME banking market.
According to the two companies, since the launch the feedback from SME customers has been positive with a usage rate of 85% and users signing in on average 14 times a month.
Jouk Pleiter, CEO at Backbase, said: “It’s fantastic to see such an effective partnership emerging between us. Our unique platform has allowed MCB to quickly build and launch their SME banking app in a relative short time frame. But that’s not all, the flexible nature of the platform allows them to drive continuous product innovation to respond to emerging customer needs and pressures from competitors and regulators alike.
“Now, with the go-live of phase 1 being such a success, MCB can now continue to add and launch new features to their SME customers and at the same time start the roll-out of new digital web and mobile apps across their other business lines. We look forward to seeing them continue to grow and become a true digital leader. ”