Mashreq, an UAE-based banking institution, in partnership with Middle East’s telecommunication operator Etisalat, has launched the Mashreq Etisalat Visa Signature Credit Card, the "Me-Life" credit card in the UAE.

The new card will offer customers 5% payback rewards on all card purchases encompassing Etisalat services comprising talk-time, data, broadband and direct-to-home subscriptions.

The bank will allow cardholders to redeem accumulated rewards instantly and seamlessly across the full suite of Etisalat products and services, including fixed line and mobile post-paid bill payment, eLife subscriptions, data packages and Wasel prepaid mobile recharges.

Nimish Dwivedi, head of payments for Mashreq, said: "To align with the evolving expectations of our customers, the new Mashreq Etisalat Visa Credit Card, offers not just the highest talk-time per Dirham of spend, but a one-stop-solution that gives the customer more surf-time, stream-time, game-time, movie-time, leisure time… more "me-time".

"So, whether you are a Etisalat pre-paid customer, post-paid subscriber or just someone who loves live-streaming on his smart device, the Card has universal appeal, because you can spend as little as AED 3000 per month on everyday purchases and get value in terms of free talk-time and data worth AED 150."

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