Kazakhstan-based Kazkommertsbank (KKB)
is to extend its existing credit and debit card loyalty programme
across its full range of retail banking services.

The extension, effective from September, is an
integral part of the bank’s strategy to differentiate itself from
its rivals by offering the most comprehensive rewards scheme in the
country (see RBI 628).

The rewards platform, supplied by France-based
vendor Welcome Real-time, will encourage KKB customers to use the
bank’s ‘Homebank’ internet banking service, with customers rewarded
for checking their balance, making payments, opening new accounts
and signing up for other KKB products such as insurance, or
investment services.

“Providing innovative, new services is a
priority for KKB in helping us deepen our relationships with
existing customers as well as attracting new ones,” said KKB
managing director Yermek Shamuratov.

“Through our bank-wide loyalty programme with
Welcome Real-time, we will not only be able to enrich our
customers’ experience with personalised offers and rewards, but
will also be able to cross-sell other services that meet customers’
needs – a crucial way to increase our profitability.”

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